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1

Feelings, Fantasies, and Memories: An Examination of the Emotional Components of Nostalgia

Susan L. Holak, William J. Havlena

Journal:

Journal of Business Research

Year:

1998

Language:

english

File:

PDF, 276 KB

english, 1998

2

Effects of a Television and Radio Advertising Ban: A Study of the Cigarette Industry

Susan L. Holak and Srinivas K. Reddy

Journal:

Journal of Marketing

Year:

1986

Language:

english

File:

PDF, 410 KB

english, 1986

3

Nostalgia in post-socialist Russia: Exploring applications to advertising strategy

Susan L. Holak, Alexei V. Matveev, William J. Havlena

Journal:

Journal of Business Research

Year:

2008

Language:

english

File:

PDF, 576 KB

english, 2008

4

Advertising's Effect on the Product Evolutionary Cycle

Susan L. Holak and Y. Edwin Tang

Journal:

Journal of Marketing

Year:

1990

Language:

english

File:

PDF, 540 KB

english, 1990

5

Erratum to “Nostalgia in post-socialist Russia: Exploring applications to advertising strategy”

Susan L. Holak, Alexei V. Matveev, William J. Havlena

Journal:

Journal of Business Research

Year:

2008

File:

PDF, 82 KB

2008

6

To Extend or Not to Extend: Success Determinants of Line Extensions

Reddy, Srinivas K., Holak, Susan L, Bhat, Subodh

Journal:

Journal of Marketing Research

Year:

1994

Language:

english

File:

PDF, 2.45 MB

english, 1994

7

Special Issue on Brand Management || To Extend or Not to Extend: Success Determinants of Line Extensions

Srinivas K. Reddy, Susan L. Holak and Subodh Bhat

Journal:

Journal of Marketing Research

Year:

1994

Language:

english

File:

PDF, 1.11 MB

english, 1994

8

Ritual blessings with companion animals

Journal:

Journal of Business Research

Year:

2008

Language:

english

File:

PDF, 339 KB

english, 2008

9

Nostalgia in post-socialist Russia: Exploring applications to advertising strategy

Susan L. Holak, Alexei V. Matveev, William J. Havlena

Journal:

Journal of Business Research

Year:

2007

Language:

english

File:

PDF, 241 KB

english, 2007

10

The effects of market structure characteristics on competitive reaction intensity: A longitudinal analysis

Srinivas K. Reddy, Susan L. Holak

Journal:

Marketing Letters

Year:

1991

Language:

english

File:

PDF, 1.12 MB

english, 1991

11

From Brighton beach to blogs: exploring food-related nostalgia in the Russian diaspora

Holak, Susan L.

Journal:

Consumption Markets & Culture

Year:

2014

Language:

english

File:

PDF, 239 KB

english, 2014

12

Consumer Decision Making and Choice Behavior || The Effects of Market Structure Characteristics on Competitive Reaction Intensity: A Longitudinal Analysis

Srinivas K. Reddy and Susan L. Holak

Journal:

Marketing Letters

Year:

1991

Language:

english

File:

PDF, 1.13 MB

english, 1991

13

Effects of a Television and Radio Advertising Ban: A Study of the Cigarette Industry

Holak, Susan L., Reddy, Srinivas K.

Journal:

Journal of Marketing

Year:

1986

File:

PDF, 1.26 MB

1986

14

To Extend or Not to Extend: Success Determinants of Line Extensions

Reddy, Srinivas K., Holak, Susan L, Bhat, Subodh

Journal:

Journal of Marketing Research

Year:

1994

File:

PDF, 2.45 MB

1994

15

Effects of a Television and Radio Advertising Ban: A Study of the Cigarette Industry

Holak, Susan L., Reddy, Srinivas K.

Journal:

Journal of Marketing

Year:

1986

Language:

english

File:

PDF, 1.26 MB

english, 1986

16

Advertising's Effect on the Product Evolutionary Cycle

Holak, Susan L., Tang, Y. Edwin

Journal:

Journal of Marketing

Year:

1990

File:

PDF, 1.67 MB

1990

17

The effects of market structure characteristics on competitive reaction intensity: A longitudinal analysis

Srinivas K. Reddy, Susan L. Holak

Journal:

Marketing Letters

Year:

1991

Language:

english

File:

PDF, 1.12 MB

english, 1991

18

Design and marketing of new products (2d edition): by Glen Urban and John Hauser. Englewood Cliffs, New Jersey: Prentice Hall, 1993. 701 + xxvii pages

Journal:

Journal of Product Innovation Management

Year:

1994

Language:

english

File:

PDF, 140 KB

english, 1994

19

Analyzing Opera Attendance: The Relative Impact of Managerial vs. Environmental Variables

Holak, Susan L., Havlena, William J., Kennedy, Pamela K.

Journal:

Empirical Studies of the Arts

Year:

1986

Language:

english

File:

PDF, 673 KB

english, 1986

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